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Whether it is better understanding a particular market segment,
gathering intelligence on the competitive set, or uncovering a market
opportunity, Mind and Hand Associates can help.
The vast majority of our work involves some type of market intelligence,
whether it is helping a company better address target market pain points, understanding an evolving market dynamic or identifying a market for a new
product or service. We have years of
experience conducting a variety of qualitative and quantitative and primary and
secondary research projects and can help you find the information and insight
you seek.
Illustrative
Projects in this area include:
▪ Market Scan. A publisher readying a revolutionary new
product for market sought to understand the nascent trends and emerging
competitors in the textbook publishing arena, particularly those in the
micropublishing space. For this project,
we investigated ongoing and emerging trends in the academic
micropublishing/self-publishing marketplace, investigated areas ripe for
unbundling or disintermediation, created a high-level competitive map showing
many of the traditional and emerging competitors and where in the self-publishing
space they engage, and profiled 50 competitors.
▪ Market Research. A testing organization wanted to better
understand how, where and why a competitive product was taking share. In conjunction with another consulting firm,
Mind and Hand Associates conducted a series of focus groups with test takers
and influencers to determine what attributes of each test were considered
preferable and why.
▪ Future of the MBA. Presented at the 2009 Graduate Management
Admissions Council (GMAC) Annual Industry Conference in Baltimore on The
Future of the MBA. Presentation focused
on trends in the management education market including degree and provider
trends, market forces, ongoing critique, and how the market is
evolving domestically and internationally.
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