A host of disruptive forces - including educational technologies, open source content, public policy and sentiment, social media and other communication technologies, and an abundance of new competitors - are working to fundamentally alter the higher education landscape. We work with education-focused companies to help them better understand and navigate the evolving terrain and improve their competitive position.
We help organizations with:
▪ New product and program research
▪ Strategic planning
▪ Executive strategy sessions
▪ Market insight
▪ New product and program research
▪ Product and program evaluation
Illustrative projects and presentations in this area include:
▪ Academic Discipline Market Assessment. Our client wanted to become a more formidable competitor in a specific discipline within the education market. To achieve this goal, they needed to better understand how changes in the education and professional services markets might provide opportunity for new products and services. Project entailed research on the discipline and how it is evolving, including market size, issues, curricular trends, labor market trends for graduates, and potential opportunities for products and services to address faculty and student needs.
▪ Product Assessment. A major textbook publisher was planning a next generation custom publishing product and wanted to understand from their sales team what they perceived the product strengths and weaknesses to be, how internal processes were helping or hindering sales and order fulfillment, and what features and functionality should be prioritized for future product enhancements and to aid in future product and market development activities.
▪ Strategy and Competition in Higher Education. Presented at the 2010 American Marketing Association Symposium for the Marketing of Higher Education on Strategy and Competition in Higher Education. Presentation focused on forces impacting the higher education industry, and how organizations can think about the evolving higher education landscape to improve their position within it.
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