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Each institution has a unique fingerprint - its own combination of values, history, capabilities, environment and aspirations - that can be used as the foundation for attracting and retaining best-fit candidates.
Mind and Hand Associates can help uncover these combinations and create the
strategies, processes and metrics that lead to success and continuous
improvement throughout the student lifecycle. We can work with you across
marketing, recruitment, and students' time on campus to ensure that what is promised
is valued and that programs continually improve to meet evolving student needs.
The Mind and
Hand team has deep experience in recruiting, admissions, program marketing, student
affairs, and program management. We know how to work with
students, faculty and staff to distinguish between presenting problems and
underlying issues, work through problems, prioritize activities, and
improve results.
We help schools
with:
▪ Recruiting strategy
▪ Competency-based screening
▪ Behavioral event interviewing
▪ Student surveys
▪ Program evaluation
▪ Performance measurement and management
Illustrative
projects and presentations in this area include:
▪ Admissions Strategy and
Competency-Based Screening. A graduate
professional program with very loosely defined admissions screening criteria,
admission decision meetings that were highly emotional and time-consuming, and
no results tracking found that many students were underperforming academically,
socially, and/or in the job search process. The school commissioned a series of
projects to determine best-fit competencies and screening mechanisms to use
during the application, interview and selection processes, train admissions
team on competency-based screening and behavioral-event interviewing, and
implement screening and tracking processes and metrics.
▪ Increasing Yield of Female
Applicants to an MBA Program. A
top MBA program attracted a disproportionately low number of female applicants
and matriculants, and wanted to improve its success in recruiting women to the
program. Project included benchmarking
peer outcomes, a survey of acceptors, rejectors and application abandoners, and
focused discussions with female students.
▪ Presentation: Measuring
Student Services. Presented
at the Graduate Management Admissions Council (GMAC) 2009 Annual Industry
Conference in Baltimore on The Art and Science of Measurement in Student
Services. Presentation focused on
various methods to track and assess results in student services.
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