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Measuring Program Success

Program Evaluation Services for Colleges and Universities

From time to time schools need to reevaluate their programs and services to determine if there are opportunities for new offerings, when there is a need for rejuvenation or redirection, and where and when it may be prudent to cull programs and invest resources in other areas.  These can be difficult discussions.

 

We help schools analyze internal and external information and present it in such a way that helps cut through organizational politics to produce meaningful discussions about results, resources, and academic direction.  Mind and Hand Associates can facilitate a process that allows diverse groups to view the facts, discuss alternatives, and collaboratively chart the future.  

 

We help schools with:

▪    Program assessment and evaluation

▪    New program research and development

▪    Academic portfolio review

▪    Program dashboards

 

Illustrative projects and presentations in this area include: 

 

▪   New Dean's Review.  An incoming dean wished to conduct an independent review of the school's existing executive education programs.  Project entailed conducting interviews with faculty and senior administrative directors, as well as a review of all program operations and budgets, and benchmarking against schools of comparable size.

 

▪    Continuing Education Product Review.  The continuing and professional education division of a major research university sought an independent evaluation to assess the current state of one of its main programs and where there were opportunities for both quality improvement and growth.  Project entailed conducting internal interviews, analyzing performance metrics and marketing materials, researching competitive offerings and industry trends, and recommending changes in the program to increase quality, student satisfaction and marketability. 

 

▪    Increasing Revenues and Recognition Through Executive Education.  Presented at the 2009 AACSB Dean's Conference in San Francisco about recent trends in the executive education market, how schools might enhance both revenues and reputation through their executive programs, and tips for how to investigate opportunities. 


▪    Research on Innovations in Curriculum Design.  This research report identifies a number of innovative ways schools can create more application-oriented and solution-focused executive programs that integrate learning with the core strategies of the client firm. Presented findings at the 2009 UNICON Conference at the University of Texas at Austin.

 


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Research and Consulting for the Higher Education Community