|
A solid understanding of market realities and a thoughtful analysis
of alternatives and trade-offs are at the heart of strategy, and Mind and
Hand Associates can help with this. We work with organizations
to focus externally to improve internally, and take a long-term view of
challenges and opportunities to make better short-term decisions.
We help schools tackle some of their most strategic issues:
▪ New program research and development
▪ Strategic planning
▪ Executive strategy sessions
▪ Program evaluation
▪ Positioning
▪ Organizational, process and performance
benchmarking
▪ Operational improvement
▪ Performance measurement and management
Illustrative
projects and presentations in this area include:
▪ Competitive, Educational, and
Labor Market Overview. The new president of a for-profit
institution wanted to determine the focus for its new academic offerings and
commissioned a high-level competitive market overview focused on top
competitors. Project entailed research on trends in academic degrees,
employment market trends and educational requirements for fast-growing
positions, and understanding underserved and emerging educational segments that
client could address with new offerings.
▪
Alumni Relations Strategy. A fledgling alumni relations unit had six
directors within twelve years and a disengaged alumni base. The school wanted to better understand alumni
perceptions and priorities to identify opportunities, guide the creation of a
new strategy, and improve alumni satisfaction and participation. Project entailed alumni interviews and group
discussions in the US and Europe, a quantitative survey of the entire alumni
base, and the creation of a prioritized strategic plan and an implementation
plan.
▪ Strategy and Competition in
Higher Education. Presented
at the 2010 American Marketing Association Symposium for the Marketing of
Higher Education on Strategy and Competition in Higher Education. Presentation focused on forces impacting the
higher education industry, and how colleges and universities can think about
the evolving higher education landscape and improve their position within it.
|
