Each institution has a unique combination of values, history, capabilities, environment and aspirations that can be used as the foundation for compelling messages to attract and retain best-fit constituencies. Mind and Hand Associates can help uncover these combinations and create the strategies, processes and metrics that lead to success and continuous improvement throughout the student lifecycle. We can work with you across marketing, recruitment, and students' time on campus to ensure that what is promised is valued, that it is delivered, and that both the promise and the delivery continually evolve and improve.
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The on-campus experience – both inside and outside the classroom – helps institutions deliver on the promises made during the admissions process and build long-term relationships with students, families and communities. However, as anyone that works in academic or student services knows, satisfying a large group of diverse individuals can be a struggle - and student services personnel are often stretched to the breaking point. New initiatives are frequently added, few taken away, budgets are tight, and staffs are small. And outcomes are increasingly important.
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The Mind and Hand team has deep experience in marketing, admissions, student affairs, career services, and program management. We know how to work with students, faculty and staff to distinguish between presenting symptoms and underlying issues, work through problems, prioritize activities, and improve results. We can help you create the programs and services to enhance your recruiting, retention and graduation outcomes. We can help you with:
- Recruiting strategy
- Diversity recruitment and retention
- International recruitment
- Messaging and presentation development
- Competency-based screening
- Behavioral event interviewing
- Student surveys
- Program assessment
- Performance measurement and management
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